Behind each brand is a story. The story behind Colors is children – children who may be young, but they can make a huge impact on the world. The children’s right organization, Colors, wanted us to develop a brand guideline for them that would depict their story, their work, and their ideology behind their organization.
We took this thought and worked with the brand feel, to come up with a brand guideline that depicted lots of colors. Colors that indicate every race, every gender, and every nationality to have their rights given back to them. We see children suffering in one way or the other, every day. We wanted to give this organization a brand that could depict the end of this suffering, but shown in a positive, bright, colorful light.