In today’s world, blogging has moved on from simply putting up blog posts. It has become more about engaging content, be it videos, images, podcasts, or well research, handcrafted written content. Adnan and Samia are two New York-based bloggers/vloggers that needed overhauling of their brand. Their names have become akin to being a brand, and we had to craft a brand identity that their audience could engage with.
We redesigned their logo to depict a contemporary, trendy and chic feel.
We also designed a branding guideline for them to depict a color palette that they could use for their brand going forward. The colors had to depict their edgy, quirky nature, but not overwhelm the audience with colors.
We also worked with the duo to upgrade their Snapchat presence. Snapchat is one of the most favored social media channels that millennials have taken over. We worked with Adnan and Samia to come up with guidelines that would make their presence on Snapchat cool and be appealing to their audience.
Next, we reworked their web design to depict the chic brand, which would help cement their brand identity online.
Keeping their audience in mind, we used the same branding to come up with a design that would be cool, easy to navigate and work well for the audience.ke their presence on Snapchat cool and be appealing to their audience.
We wanted to keep the design trendy but also minimalistic. Therefore, we introduced only colors related to the brand but used white to keep a balance between the brand colors.