As people of the twenty-first century, whenever we require more information on something, our first instinct is to look it up on the internet with the help of a search engine. Chances are that almost always 4 out of 5 people will click on the website that shows up first.
If one is keen on taking their website to the next level, SEO may be just the genie-in-lamp you are looking for! In order to increase your website’s chances of being frequently clicked on and visited, knowing and applying the concepts of SEO or search engine optimization, is essential.